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Lore FIN:

He doesn't believe it originally, assuming it's some weird prank website, but he brings it up to the boys anyways. Eddie, being supersticious, doesn't believe it either. Mully and Josh, on the other hand, do believe it, and Narrator just doesn't care about the consequences after discovering the truth about his life.

Because of this, Josh and Mully somehow manage to convince Juicy and Eddie that killing would be the only way to fix things. So, they go on murder sprees. They don't get caught, that is, until Eddie's guilty consious catches up to him and he turns himself in. He turns in the others as well, convinced that they've all just gone mad and this was originaly some twisted prank by Lewis. Once the government realizes that the boys have become aware of the existence of their real lives, the boys are put in a mental ward, being put on insanity pleas. The cuts in the MV with different scenes outside of the ward, are dreams of the boys' as their brains attempt to process their realities and their lives both in the past and going forward.